THE PROGRAM
One of a kind.
You, your music, and your development as a Creator and Career Artist.
Here’s the deal; you’ve seen ads for a multiplicity of various artist services- Paid ads, branding, social media courses, sync courses, bot farms masquerading as fanbase growth, producers, network hacking… the list is endless.
So they grab you, and 900 other artists, and shove ya’ll into a preformatted box where you watch a bunch of videos, copy some template post formats, and throw it on social media.
You get mixed and inconsistent results, email a support team, and get a generic reply suggesting you modify two things. Or maybe you go to a group class where an overly stretched coach who doesn’t want to raise his overhead spends five minutes with you a week troubleshooting and telling you to believe in yourself- with all his advice stemming from obsolete techniques he learned 6 years ago.
All for the low, low price of $5999.
Then after your three months are up you walk out confused and frustrated.
When will my career actually become profitable? When do I get to do this for a living? When will all this sacrifice and pain be worth it?
This year.
Here’s why:
You’ve finally found the antithesis to video classes, impersonal group coaching, and outdated industry models.
You’ve found a 52 week, one to one, highly custom, highly profitable pathway for your career.
You’ve found the last stop on the way to tens of thousands of dollars and fans.
You’ve found Career Creative Culture- and we are here to build your dream.
Here’s how it works:
The fundamentals are pretty simple. We meet with each individual Career Artist once per week, for an hour. Each Artist meets with us 52 times. Artists also all hang out together in a private Discord full of career musicians. We do additional group classes there sometimes.
You get homework at the end of each meeting. If you do the homework, by the end of the program, you’ll get paid between $3k-$5k per month. Even if you start from zero, even if you have a day job, even if you’ve never run a business before.
In fact, the only way you don’t get paid is if you don’t do the homework, or aren’t serious, or treat your entire career like a “would be nice if I could” type situation.
We mentor you in the development of every critical skillset you need to be successful in the mid 20’s music industry. Organic content, sync licensing, community management, sales, marketing, storytelling, mindset, business management… the whole banana sundae.
This process isn’t focused on simply executing a task list, however. Every ounce of work we do is contextualized within deep personal growth. You become the type of person who deserves the career you desire by making consistent, tangible, and effective decisions. We simply walk alongside to make sure you get it right the first time.
Our process flat out works. Just like you- it is completely unique to the music industry. It is the best program on the planet.
We believe this so strongly it is embossed in our contract; we work with our clients as long as it takes to get them paid, no matter what.
We only work with the most dedicated, courageous, and hardworking Artists for this reason. Nobody we think will lose ever gets in.
THE PROCESS:
You need a one of a kind plan because you’re an artist. Nobody is like you. That’s the whole point.
Unique solutions are hand delivered to you from the moment you pull the trigger and begin working with our team.
We develop every aspect of the overall career- from creative practice and mindset to brand/business growth management, and everything in between. That being said, there are three major milestones we track with you.
Three distinct phases will mark your journey with us:
1: Creative Identity + Marketing Psychology (Week 1 - 8)
Goals:
Know who you are as an artist
Know what specific tangible value your art offers
Know who your ideal audience is
Understand how marketing and content function at a psycho-spiritual level
Understand PRO setup and Royalty fundamentals
Understand monetization and business fundamentals
2: Brand Growth and Awareness (Week 8 - 26)
Goals:
Consistent content practice
Consistent community/following growth
Consistent virality without adspend
3: Monetization and Scale (Week 26 - 52)
Goals:
Monetize every income pathway enabled by our following, up to and including sync, sponsored content, streaming, closed communities, merchandising, donation/subscriptions, raffles + giveaways and more
Sustain artistry brand growth while operating business end
Transition to full time
Your individual experience of each of these phases will be completely different based on your specialized needs. Before beginning to work with you we will explore this in detail on a Discovery/Troubleshooting Call.
Why does this take so long? Because real growth that lasts is holistic and changes the entire person and life. We don’t believe in quick fixes or hacks. We are intimately familiar with what many of what our competitors offer and most of it fails to stick because it’s quick and dirty, based exclusively in tactics, instead of founded on making you the type of artist who thinks and acts like a winner.
We do things correctly, the first time. Even if it’s hard and uncomfortable.
After one year, you walk away with all the training, a profitable artistry brand + business, and you keep all of the rights. We take no cut. Ever.
THE RESULTS
Every single one of these results is from organic content and hard work. No shortcuts, no adspend, no bots, no fake tactics.
Korynn's Story
Eric's Story
Sarah’s Story
Jesse’s Story
THE TEAM
We run a tight ship around here. Every member of our team has lived every aspect of this program- and in Sarah and Jesse’s case - have actually gone through the process themselves as clients. All our coaches coach part time and run their own careers as the main gig. We lead by example, 100% of the time.
R WAYNE MARTIN - MINDSET AND STRATEGY COACH
Having marketed, mentored and developed over a thousand artists and projects within the highest levels of the music industry, R Wayne Martin is the prolific strategic executive behind the careers of recording artists and music producers signed to his boutique management firm, mthree. And as the host of the Small Plates Podcast (with subscribers in nearly 40 countries), he is the artist development authority that guides independent artists and their teams through mission critical challenges facing todays professional musicians (and musicians as entrepreneurs).
Wayne’s experience and expertise was honed as an artist development leader in multiple key roles inside major and independent labels (Warner Bros, Sony Music, Knitting Factory & others) and as an executive managing intellectual property licensing for music publishers and music industry organizations (The Harry Fox Agency / National Music Publishers Association). Martin shares his voice with music entrepreneurs on college campuses such as Harvard LawSchool, New York University, and Berklee School of Music, and as a career development expert in the pages of Billboard, Forbes, The Wall Street Journal, and others.
CANDACE SCIARRA - SPONSORSHIP ACQUISITIONS/ CONTENT COACH
Candace is a multi-talented singer, songwriter, and content creator born and raised in Los Angeles, CA. Her journey started as a singer/songwriter building up a fanbase on social media which lead her to creating content for major brands such as Lancome and Trident. Since then, she has created content for over 200 brands specializing in content creation and strategy.
As an artist, she has written for networks that include Freeform, Netflix, and HULU and major artists such as Tyla Yaweh. This success lead her to establishing her own licensing company to help nurture emerging artists and get their music in visual media. In her free time, she loves spending time with her bunnies, figure skating, and traveling the world. Whatever it is, the way you tell your story online can make all the difference.
SARAH SORENSON - CONTENT CREATIVITY COACH
As a singer, songwriter, content creator, and alumni of the CCC program, Sarah has built a meaningful and vibrant digital community through vulnerability, friendship, and humor. Sarah is obsessed with “the process,” and offers a “been-there-done-that” camaraderie with Artists.
Sarah has a diverse coaching toolkit but specializes in helping Artists overcome emotional hurdles that hold them back from their full potential as creators.
In her free time, Sarah loves traveling with her husband, Stephen, and cuddling their sassy cat, Bunsie.
JESSE BLESS - LIVE STREAMING COACH
Jesse, a lifelong resident of rural Iowa, discovered an early passion for music, delving into production techniques during his adolescence. He now is a full time EDM Artist and content creator.
Jesse's heavy focus on fostering community and generating revenue through platforms such as TikTok Live and Discord is the backbone of both his artistry career and coaching focus. He helps artists successfully harness the potential of establishing a close, intimate brand and online community so they can live full time off of their art no matter where they live.
He is deeply passionate about serving the foster care system and bringing great art to the rural midwest.
JAY PUTTY - SYNC AND ARTISTRY COACH/CO-OWNER
Born and raised in southern Indiana, Jay Putty has sharpened his iron in Music City Nashville Tn since 2016. From writing songs for #1 kpop albums with Sony/ATV Korea and Marcan Ent, to hundreds of sync placements with DraftKings, Busch Gardens, and Disney, he has an ear for commercial success.
From playlists to placements, Jay has a way of bringing out every ounce of your musical potential. He focuses on coaching songwriting, sync, music business and network, and music content with clients.
ADAM JAMESON ROESNER - BUSINESS COACH/OWNER
Adam started coaching creators and building brands full time in 2018. A firm believer in manufacturing our own destiny, Adam focuses mainly on content brands, monetization, business skills, and creative practice/mindset with clients.
Adam is a veteran content creator, generating hundreds of thousands of dollars in revenue for various creative businesses of his own in the last 5 years, all founded on monetized storytelling strategies developed in-house. Gourmet.
He’s a massive gearhead and anime fan.
THIS IS THE SELF - GUIDED VERSION OF MUSIC CAREER IN A YEAR- and it’s 100% FREE.
We believe in giving artists the tools they need to win. This is our guidestone and our main operational philosophy.
We believe in it pretty radically- which is why you can have 100% FREE ACCESS TO ALL OF OUR VIDEO COURSEWORK for ZERO DOLLARS AND ZERO CENTS.
No, you don’t have to give us your email address or sign up for our link - funnel - whatever - the heck (maybe this is a marketing oversight on our part, but we don’t care.)
CLICK THIS LINK, WATCH THE TRAINING, FILL OUT THE WORKSHEETS, BALL OUT.